Telecommunication Industry Comprehensive Brand Analysis

 Telecommunication Industry Comprehensive Brand Analysis


Abstract

The goal of this research is to identify the factors that influence a customer's decision to switch to another telecommunications service provider. The study's scope is very important because the mobile service industry is rapidly growing in Pakistan, and this industry is facing intense competition, and there are a large number of users who are switching from one brand to another, so our study will be useful in determining the factors that influence brand switching and analyzing customer preferences. Our research variables include service quality, price, brand image, value offered, trust, satisfaction, and customer loyalty, with switching cost serving as the dependent variable. To collect data, various techniques are used. The statistical package SPSS was used to analyze the data for this study. This study identifies several factors that influence consumer switching in the telecom industry.

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Introduction

The telecom division has played an important role in the development of Pakistan's economy. The number of subscribers increased from 68,000 in 1996 to 3.3 million by the end of 2003; the telecommunications growth period in Pakistan, which lasted nearly five years (2003-2008), set new records. Since 2008, the cell phone market has experienced a 100 percent increase rate for a few days. Growing industry attracts educational researchers, industry, and society. So much research has been conducted in telecommunication engineering in specific states, ranging from manufacturing to advertising aspects of telecommunication production.

For More Details About  Telecommunication Industry Comprehensive Brand Analysis Please Visit Our Website


Or call us +91 9481545735

Conclusion

Data collection and thorough analysis, we discovered that certain factors have a significant impact on consumers' decisions to switch from their current service provider to another. We discovered that service providers should priorities these factors or risk losing customers. According to this study, five factors play an important role in switching consumers in the telecom industry.

These are the factors:

1. Service Excellence 2. Brand Image 3. Confidence 4. Satisfaction Customer Loyalty is Number 5 on the list.

For More Details About  Telecommunication Industry Comprehensive Brand Analysis Please Visit Our Website


Or call us +91 9481545735


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