Consumer Behavior on Mobile Network - MBA Marketing

 Consumer Behavior on Mobile Network - MBA Marketing


Abstract 

In today's cyber-age, it's essential to be connected to everyone and everything. In today's world, information is vital, and if we don't keep up with it, we'll be ground to a pulp. How can we keep up with the times? Are we going to have access to everyone and everything? The answer is portable devices, of which the smartphone is one. Not only can it make and receive calls, but it also meets other consumer needs such as internet and social networking, multimedia, selfies, health traits assessment, video calling, and so on and so forth. Smartphone buyers' purchasing decisions are influenced by a wide range of factors. A number of underlying factors are examined in this study. Prices and availability of smartphones in a highly competitive market.

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Introduction

It's not just a phone that can call people; mart phone has many other features. A wide range of brands have launched new apps and updates for smart phones up until today. Today's youth frequently upgrade their mobile phones to the latest models as soon as they become available. Recently, it has become fashionable to purchase smart phones from well-known brands. People of all ages enjoy buying and using smart phones, not just young people. As a result, the goal of this study is to determine how consumers make purchases on their smartphones. Why people prefer smartphones is the subject of the research. Who has an impact on the purchase of a smartphone? There are a variety of life factors that influence a person's purchasing behavior.

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Conclusion

In addition to being able to contact people, a smart phone has many other features. A wide range of brands have launched new apps and updates for smart phones up until now. Today's youth frequently upgrade their mobile phones to the latest models as soon as they become available. Recently, it has become fashionable to purchase smart phones from well-known brands. People of all ages enjoy buying and using smart phones, not just young people. 

According to the survey, 55 percent of respondents place a high value on price when purchasing a mobile phone. In fact, 58 percent of respondents place a high value on the brand when purchasing a mobile phone. When it comes to purchasing a mobile phone, 79 percent of respondents place a high value on quality.

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