MBA Marketing - Business Communication Effectiveness

 MBA Marketing - Business Communication Effectiveness


Abstract

In order for an organization to perform and grow, communication is considered to be a vital tool. In order to increase sales and boost business growth, most businesses rely on effective communication with both their customers and employees. An organization's mismanagement and unfavorable business results are usually the result of ineffective or poor communication within the organization.

Business communication's effect on employee performance was examined in this study. 110 employees from different banking institutions in Greece were surveyed to determine the influence of horizontal, downward, and upward communication forms on employee performance. Effective communication in any business entity has a significant impact on employee performance, according to the study results. A good flow of information within an organization is encouraged in order to improve employee performance and business profitability over the long term.

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Introduction

A common definition of communication is that it is the act of sending messages through various platforms, and that it includes verbal and non-verbal expressions. Communication between employees and employers or between an entity and its customers is considered vital to the overall performance of different business entities. Effective business communication enables business entities to improve their organizational management, employee commitment, profitability, and overall performance. To support or maintain effective communication in an organization, managers must be able to speak, listen, and understand both verbal and nonverbal meanings effectively and efficiently. This is a prerequisite for both improved performance and business growth.

For More Details About  MBA Marketing - Business Communication Effectiveness
 Please Visit Our Website


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Conclusion

An organization or business entity's general performance is impacted by business communication, according to the study. Horizontal, upward, and downward communication are the three main components of communication that have a significant impact on employee commitment. Accordingly, employee performance and organizational growth are greatly affected by the different forms of communication. Effective business communication is a key component of achieving higher levels of productivity in an organization and maintaining positive working relationships. Employees' trust in each other can grow in an organization if everyone is committed to communicating effectively.

For More Details About  MBA Marketing - Business Communication Effectiveness
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