Study on International Product Strategies
Study on International Product Strategies ABSTRACT A critical topic of study in the realm of international business strategy is the search for various strategies that take into consideration the balance between product uniformity across market segments and product adaption to specific segments. However, research should be more inductive in nature, and should begin by looking for trends in the business-level tactics used by companies competing in two different local markets. This paper provides the results of an empirical survey research that looked for several kinds of international business strategies centered on the product standardization/adaptation issue. The strategies are focused with industrial goods and user markets, and they differentiate Swedish international companies operating in Sweden and Germany. Three kinds of foreign company strategy are discovered using multivariate analysis: business concentration, product adaptation, and user divergence. The business concentrat...