Brand Awareness and Consumer Perception of Biscuit Industry
Brand Awareness and Consumer Perception of Biscuit Industry Abstract As thousands of companies introduce new products every day, the number of options for purchase is virtually endless. As a result, people are constantly learning about products, prices, and alternatives. Outside market, competition, distribution, media, and technology changes blind companies that are internally focused. Multiple distribution channels are replacing single distribution channels as mass markets fragment. Customer purchases are being made directly through catalogues, telemarketing, and the Internet, with no intermediaries. Brand loyalty is being eroded by price discounts and sales promotions. Erode district's awareness and satisfaction with sun feast biscuits is the subject of this study. Various types of brands and factors influencing purchase decisions are examined. One hundred respondents took part in the study, which used primary data. According to the study's findings, consumers' purchas...