Consumer’s Preference for a Brand of AIR-Conditioner
Consumer’s Preference for a Brand of AIR-Conditioner Abstract A major axis of marketing is the consumer's buying behavior. Based on the reviews collected, the study was expanded to include the entire city of Chennai. The number of samples is 730. Quota random sampling is a sampling method. Statistics are used for both descriptive and inferential purposes. A SEM with a good fit was also computed as part of the analysis. Regression types are used to support the model's functionality. This study reveals eight key results. The majority of consumers are attracted to company showrooms, according to a major study. For More Details About Consumer’s Preference for a Brand of AIR-Conditioner Please Visit Our Website https://mbareportsguru.com/consumers-preference-for-a-brand-of-air-conditioner-for-electronics-india-private-limited/ Or call us +91 9481545735 Introduction Consumer buying behavior is one of many consumer behaviors. This course examines the buying habits and purchas...