Study on Business – To – Business Branding in Organization
Study on Business – To – Business Branding in Organization Abstract Business-to-business (B2B) marketers are increasingly interested in the potential of branding, especially at the corporate level, due to the growth of e-commerce and global competition. It examines the perceived importance of branding to buyers in B2B markets. This was made possible by a literature review and the development of a conceptual model. Branding is important to whom and in what situations, according to the exploratory analysis. Three buyer clusters have been identified: those who are receptive to branding, those who are highly tangible, and those who have little interest. A discussion of the practical implications for managers is included in the article D2002 Elsevier Science Inc. is the publisher. For More Details About Study on Business – To – Business Branding in Organization Please Visit Our Website https://mbareportsguru.com/study-on-business-to-business-branding-in-organiz...