BC Marketing Strategies on Social Media
BC Marketing Strategies on Social Media Abstract There is no denying that social media has grown in popularity in the internet world. Currently, most companies use any social media site as part of their social media marketing plan. In this regard, however, more research is needed on how social media marketing strategy impacts marketing performance. As a result, the purpose of this study is to look at the connection between social media marketing strategy (SMMS) dimensions and marketing results. A total of 298 e-commerce companies in Thailand completed surveys. The hypotheses were tested using regression analysis. According to the research, market response timeliness orientation has the most beneficial impact on all marketing results. Product variety presentation awareness and proactive competitor learning abilities are both important factors in marketing operation excellence. Furthermore, the results indicate that as a mediator variable impact on marketing performance, each component o...