A Study on Loyalty Programs in Organized Retail Sector
A Study on Loyalty Programs in Organized Retail Sector Abstract To keep their consumers, many establishments now offer loyalty programmes. Programs that reward loyalty encourage customers to go from myopic or single-period decision making to dynamic or multi-period decision making of time. The present research is empirical and focuses on Customer retention and the impact of loyalty programmes Customers who physically visited branded retail establishments to purchase their goods were used to gather data for the research in the Gwalior area. The software MANCOVA was used to assess the impact of loyalty programmes on customer retention. According to the findings, loyalty programmes are effective in boosting purchases for a significant percentage of consumers. For More Details About A Study on Loyalty Programs in Organized Retail Sector Please Visit Our Website https://mbareportsguru.com/a-study-on-loyalty-programs-in-organised-retail-sector/ Or call us +91 9481545735 Intro...