MBA Marketing - Consumer Behavior in General Insurance Sector
MBA Marketing - Consumer Behavior in General Insurance Sector Abstract Due to the growth of household savings, purchasing power, the middle class, and the country's working population, insurance demand is on the rise. Consumer attitudes toward life insurance products are rapidly changing. With the opening of the insurance market in 2000, consumers now have more options than just buying products from one company. Insurance companies are evaluated based on factors such as their financial stability, product features, service capabilities, and claim settlement timelines. The purpose of this study is to examine the purchasing habits of private bank employees in relation to life insurance. Using a structured questionnaire, 54 employees of private banks provided primary data for this study. For More Details About MBA Marketing - Consumer Behavior in General Insurance Sector Organization Please Visit Our Website https://mbareportsguru.com/mba-marketing-consum...