How Important It is to Raise Brand Awareness and Ensure Recall Values Among Prospective Clients?
How Important It is to Raise Brand Awareness and Ensure Recall Values Among Prospective Clients? Abstract This study examines brand awareness from three viewpoints by combining survey data with real-market data. This research investigates the relationship between brand awareness and market result, as well as the relationship between brand equity and brand awareness. The research also looks at the impact of marketing mix components on brand awareness. The findings show that consumers' brand use experiences lead to brand awareness, suggesting that in certain situations, experience precedes awareness. The findings also support a favorable relationship between brand awareness and brand equity. Finally, the present study shows the significance of distribution and price promotion in the development of brand awareness in a consumer-packaged products category. For More Details About How Important It is to Raise Brand Awareness and Ensure Recall Values Among Prospective Clients? Plea...