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 Marketing Project on Brand Positioning(MBA Reports Guru) Abstract Brand positioning is considered to be the most important factor in determining whether a brand will succeed or fail. Marketers strive to meet the expectations of consumers because every consumer is unique and has a different mindset, perceptions, and values. An impact assessment of brand positioning strategies on consumer perception is the goal of this study. It focuses on three positioning strategies: beneficial positioning, surrogate positioning (psychological), and competitive positioning. For More Details About  Marketing Project on Brand Positioning(MBA Reports Guru)  Please Visit Our Website https://mbareportsguru.com/marketing-project-on-brand-positioning-of-hindustan-lever/ Or call us +91 9481545735 Introduction To attract and keep the attention of consumers, brand positioning has become increasingly important. The correct positioning will encourage consumers to purchase a particular brand's p...