A Study on the Customer Perception of Mobile Phone Service Providers
A Study on the Customer Perception of Mobile Phone Service Providers Abstract India's mobile service industry is one of the fastest growing in the world, according to the International Telecommunications Union. Economic liberalization has increased competition in this field. Mobile phone usage in the country increased after private companies entered the market. When it comes to mobile services, it's a buyer's market today. Customer perceptions of mobile service providers and their offerings must be understood. Before designing any service or offering, a mobile service provider must identify customer needs and influencing factors. An attempt is made to determine which factors customers consider most important when using a mobile service provider's services. The study was conducted according to a well-planned schedule. The study was conducted in Haryana's Bhiwani and Hisar districts (as well as some of their villages) in the months of February and March 2007. For Mo...