A Study to Evaluating the Banking Services Provided to SME Customers
A Study to Evaluating the Banking Services Provided to SME Customers Abstract Coimbatore's small and medium enterprise (SME) customers are evaluated in this study. Coimbatore banks' marketing effectiveness and customer satisfaction levels are the primary objectives of this study. The researcher makes use of descriptive research. The study used convenience sampling, a type of non-probability sampling technique. A structured questionnaire was used to conduct interviews and collect primary data. Sample size was 100 and data was analyzed using percentage analysis, chi-square test, and weighted average analysis to determine the researcher's conclusions. For More Details About A Study to Evaluating the Banking Services Provided to SME Customers Please Visit Our Website https://mbareportsguru.com/evaluating-the-banking-services-provided-to-sme-customers/ Or call us +91 9481545735 Introduction The study reveals that the majority of respondents are satisfied with the banking s...