Building Brands Effectiveness of Celebrity Endorsement in Building Brands
Building Brands Effectiveness of Celebrity Endorsement in Building Brands Abstract Around the world, the celebrity endorsement phenomenon is gaining in importance at the dawn of the 21st century. Leading companies are willing to go to great lengths to secure celebrity endorsements for their products and services. Numerous Indian brands are being promoted by Bollywood celebrities, who occupy large amounts of advertising space and time in the mass media. It is a promotional tool used by marketers to get people to associate themselves with the product as they do with the endorser. In order to get such celebrities to endorse their products, companies spend enormous sums of money. Return on investment (ROI) is a common metric used by these companies to determine the effectiveness of their For More Details About Building Brands Effectiveness of Celebrity Endorsement in Building Brands Please Visit Our Website https://mbareportsguru.com/building-brands-effectiveness-of-...