Fashion Industry Analysis of Fashion Industry and Merchandising Mix
Fashion Industry Analysis of Fashion Industry and Merchandising Mix Abstract The concept of a global fashion industry is a modern invention, as clothing is frequently designed in one country, manufactured in another, and sold globally. The global fashion industry is reliant on ever-changing trends that keep consumers interested in wearing the latest. The paper focuses on the fast fashion and slow fashion models that are prevalent in the fashion industry. The fast fashion model is the more well-known of the two, but the slow fashion model is gaining traction as it discourages the undesirable excessive use of clothing, which leads to waste recycling issues and a threat to the environment. The paper also examines the internal, micro, and macro factors influencing the business environment of the fashion industry, as well as ways and means to overcome these factors in order to achieve the ultimate goal of establishing successful relationships with customers while making a reasonable profit....