Study on Marketing Mix & Competitive Analysis of “Pure It”
Study on Marketing Mix & Competitive Analysis of “Pure It” Introduction Social equity, environmental stability, and cultural diversity are all dependent on water. It's no secret that water and health go hand in hand. Water that is pure and safe to drink has always been a basic human right. While drinking water service in India has remained largely unchanged over the past decade, its tradition and style have undergone significant changes. It's been almost a decade now since the introduction of bottled water or "packaged mineral water." The use of polymers or plastics as materials for water storage and distribution has been accelerated as a result of this. It is divided into two categories: Packaged Natural Mineral Water and Packaged Drinking Water in India. In India, the bottled water industry, also known as the mineral water industry, is a symbol of a new way of life emerging. There are over 200 brands of packaged drinking water available in India, with the majo...