Brand Extension of Automobile in Indian Market 69p
Brand Extension of Automobile in Indian Market 69p Abstract Brand extension authenticity (BEA) is introduced as a new determinant of brand extension success in this article. Brand extension legitimacy and cultural contiguity are captured by BEA along four interrelated but distinct dimensions: maintaining brand standards and style, honoring brand heritage, maintaining brand essence, and avoiding brand exploitation, according to the authors. In particular, consumers with strong self-brand connections benefit from BEA's ability to predict their reactions to brand extensions. For More Details About Brand Extension of Automobile in Indian Market 69p Please Visit Our Website https://mbareportsguru.com/brand-extension-of-automobile-in-indian-market-69p/ Or call us +91 9481545735 Introduction In order to successfully manage a brand over time, managers need to strike a balance between stability and change, while also preserving the brand's core meaning (Beverland 2005; Fournier...