A Study on Brand Analysis in Telecom Industry - MBA Marketing
A Study on Brand Analysis in Telecom Industry - MBA Marketing Abstract It is the purpose of this paper to examine the factors that influence BSNL mobile customers' loyalty to the company. 100 BSNL mobile customers in Jaipur were surveyed for samples. Customers are steadily leaving BSNL despite it being a pioneer in the mobile industry. The paper examines the reasons for customer loyalty that persists despite the availability of high-quality alternatives. BSNL's network quality, customer service, and value-added services, according to the study's findings, increased customer loyalty. On behalf of BSNL Mobile Services Enterprises, we recommend that they address their server-related problems. Thus, customer satisfaction and loyalty will be further improved. As a result of these findings, telecommunication service providers should look beyond price wars in order to keep their customers satisfied and loyal. The purpose of this paper is to analyze the variables that influence mo...