Comparative Study on Consumer Behavior About Toothpaste
Comparative Study on Consumer Behavior About Toothpaste Abstract It is true that the consumer is king. Currently, the success of a company is determined by the satisfaction of its customers and clients. The firm must be aware of the consumer's behavior in order to satisfy them. It is very difficult to understand the consumer in today's world, due to the rapid changes in technology, innovation, and life style Although many studies have been conducted in this area, only a handful of suggestions have been made, and no final conclusions have been reached. According to the researchers, there are two types of factors that influence consumers, intrinsic and extrinsic. In the absence of a thorough understanding of consumers' thought processes and buying habits, decisions on product designs, packaging, branding, and distribution channels are likely to be made incorrectly. Indian companies must learn from their western counterparts in the face of impending change; For More Details ...