B-Segment Cars in India - Study of Consumer Behavior
B-Segment Cars in India - Study of Consumer Behavior Abstract India's automobile industry is one of the world's largest, and it continues to grow each year. Since automobile loans became more readily available, salary structures rose, and middle-class buyers' purchasing power increased, there has been an explosion of cars on the road. The purpose of this paper is to examine the buying habits of Indian automobile buyers. As well as an analysis of the literature, a questionnaire survey was conducted to understand the various factors that influence car purchases in India. It was created in Google Forms and sent out via email, WhatsApp, Facebook, etc. In order to assist those who were not familiar with these tools, a hard copy of the questionnaire was made available to them. The results of the survey were statistically analyzed and are presented in this document as well. For More Details About B-Segment Cars in India - Study of Consumer Behavior Please Visit Our Website ht...