Study on Branding in Real Estate Sector on Consumer Purchase Decision
Study on Branding in Real Estate Sector on Consumer Purchase Decision Abstract It is the ultimate consumer's buying behavior that is being discussed. Individuals and consumers are influenced by a variety of factors, specificities, and characteristics. These factors all play a role in determining whether or not to make a purchase. Culture, subculture, social class, membership groups and family influence an individual's and a consumer's behavior. His social and societal environment influences his cultural trends. A brand's strategy, a marketing message (Unique Value Proposition) and advertising campaigns can be more efficient and more in line with the needs and ways of thinking of their target consumers if it can identify and understand the factors that influence them, a real asset to better meet the needs of its customers and increase sales. A consumer's buying behavior refers to their choices of goods and services, as well as their purchases and consumption of the...