Study on Effect of Electronic Advertisement - MBA Marketing
Study on Effect of Electronic Advertisement - MBA Marketing Abstract As electronic billboards become increasingly prominent along major roads, they may cause driver distraction due to their highly conspicuous layouts. The impact of electronic billboards on driving performance and driver behavior has only been studied to a limited extent. Recent approval by the Swedish Transport Administration for the trial installation of 12 electronic billboards on a three-lane highway in central Stockholm, Sweden. These electronic billboards were evaluated in this study for their impact on driving behavior and on visual behavior. For More Details About Study on Effect of Electronic Advertisement - MBA Marketing Please Visit Our Website https://mbareportsguru.com/study-on-effect-of-electronic-advertisement/ Or call us +91 9481545735 Introduction They use static, dynamic, or full-motion images to attract attention. A picture's ability to attract attention increases as it becomes more ...