Brand Awareness & its Comparative Analysis & Other Retail Organizations
Brand Awareness & its Comparative Analysis & Other Retail Organizations Abstract Together with other behavioral indicators (sympathy, trust and image), brand awareness is one of the main vectors that contributes to the outline of brand equity in general, and retail brand equity in particular, in a significant way. To be able to identify their position on target markets, and to be able to create an adequate strategy that would help them reach the desired positioning, production, service, and retail companies must take these indicators into consideration. As a first step, this paper aims to reveal the dimensions of brand awareness and the relationship between them and consumers' brand perception, as well as offer a suitable instrument to measure brand awareness levels of different retail chains Customers who have been on the market for a long time are more aware of the retailers who have been there for a long time. For More Details About Brand Awareness & it...