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 A Study on Consumer Behavior - MBA Reports Guru Abstract Last year, consumer behavior and decision-making processes gained in importance in the marketing world, and have become a hot topic in the marketing world. This paper provides a comprehensive review of the marketing factors that influence consumer behavior and purchasing decisions. Customer decision making shows how well an organization's marketing strategy matches market demand. Customers' psychological processes in understanding their needs are included as part of consumer behavior. For More Details About   A Study on Consumer Behavior - MBA Reports Guru Please Visit Our Website https://mbareportsguru.com/consumer-behavior-on-airtel/ Or call us +91 9481545735 Introduction Management's understanding of consumer behavior is critical to an organization's ability to achieve commercial success (Kotler and Caslione, 2009). Customers play three different roles, such as users, payers and purchasers. Even experts in the...