Short Term and Long Term Strategies Used in E-Commerce
Short Term and Long Term Strategies Used in E-Commerce Abstract Practically, e-commerce in India began to acquire popularity as the number of internet users and smart phone sales increased. However, although e-commerce has grown in popularity among approximately 30% of the population residing in cities over the years, sales via e-commerce have not increased at a quicker rate owing to a lack of product diversity and uniformity. Because of the restricted variety and to reassure consumers that their purchases are cost-effective, only branded goods are on sale, with the caveat that e-commerce guarantees after-sale service and product quality. Financial literacy, quality of living, type of habitation, payment method (digital vs. cash) and, most significantly, up-scaling of manufacturing businesses are all variables that influence e-commerce development. Daily used goods seem to be the least popular in the e-commerce mode, with only the most branded and personalised products with unifor...