Study of Distribution Channel of Print Media(MBA Operation Projects)
Study of Distribution Channel of Print Media(MBA Operation Projects) Abstract In this essay, we examine the characteristics of print media distribution networks and the characteristics of mass media marketing, with a focus on the press's efforts during the financial crisis. The study was carried out using a case study on the regional newspaper, Gazeta de Sud. The major issues that were investigated were declining newspaper readership and advertising. The study looked at global print media trends as well as Romanian print media specificities, with an emphasis on identifying reasons that led to the closure of a large number of newspapers or their transfer from printed to online format. The authors elaborating proposals for the implementation of certain measures to increase circulation, on the one hand, and to increase the sale of ad space in the newspaper, on the other hand, the paper is primarily focused on some practical issues related to the way of organising print media sales net...