Effectiveness of Personal Selling in Business to Business
Effectiveness of Personal Selling in Business to Business Abstract In this paper, PZ Nigeria Ltd. in Lagos and Dangote Nigeria Plc. in Ogun state are used as the units of analysis in order to examine the effect of personal selling and marketing on firm sales growth. In this study, we describe a phenomenon. A convenient sampling technique was used to select a sample size of 100 respondents, of which 98 respondents deemed it useful for this study. SPSS version 20 adapted to the data from the questionnaire An association between personal selling and organizational sales volume was established in this study. As a result of this study, it was recommended that sales representatives of an organization be well-trained on what is expected of them while on the job. For More Details About Effectiveness of Personal Selling in Business to Business Please Visit Our Website https://mbareportsguru.com/marketing-project-on-effectiveness-of-personal-selling-in-business-to-business-and-persona...