Online Branding on Effectiveness and Future Trends(MBA Marketing)
Online Branding on Effectiveness and Future Trends(MBA Marketing) Abstract Online marketing research has exploded in the last decade due to the increased use of the Internet in public life as well as in developing countries. Ten top-tier academic journals will be used to review scholarly articles from 2000 to 2014 on the topic in order to understand research trends in the field. In a literature review, eight major subjective categories were identified, along with a framework for evaluating the effectiveness of online marketing. (3) Online shopping and e-commerce were the three most significant subject categories identified in this review. Word-of-mouth, user-generated content and social networks are also highlighted as new online marketing research topics. For More Details About Online Branding on Effectiveness and Future Trends(MBA Marketing) Please Visit Our Website https://mbareportsguru.com/online-branding-effectiveness-and-future-trends/ Or call us +91 9481545735 ...