Study on Effect of E Marketing on Hotels and Tour Operators
Study on Effect of E Marketing on Hotels and Tour Operators Abstract According to this study, Greek hotels have embraced electronic customer relationship marketing to a certain degree (E-CRM). Specifically, the study examines whether their Internet presence is primarily based on the basic actions of "supplying information" and "reservations". E-CRM and relationship marketing practices are also examined. When it comes to implementing their marketing strategies, they have realized the importance of using electronic channels rather than traditional ones. For More Details About Study on Effect of E Marketing on Hotels and Tour Operators Please Visit Our Website https://mbareportsguru.com/study-on-effect-of-e-marketing-on-hotels-and-tour-operators/ Or call us +91 9481545735 Introduction In the hotel industry, Internet technology has been widely adopted as a result of its introduction to international business [16]. Customers' individual needs and preferences are...