MBA Operation Project on ECRM Strategies of Indian Companies
MBA Operation Project on ECRM Strategies of Indian Companies Abstract In recent years, changes in Indian customers' lifestyles have resulted in a significant increase in the number of fast food retail outlets in the nation. Customer relationship management (CRM) and e-CRM (electronic CRM) are set to expand in the face of the country's rapidly changing demographics and economic climate, with many businesses going online not out of choice, but out of need (Feinberg et al., 2002). Fast food outlets are increasingly responsible for managing client connections, with relationship marketing, CRM, and e-CRM receiving special emphasis. In order to maintain a connection with consumers, marketing tactics must have an electronic component. It is thought that e-CRM may be a useful tool for building customer connections and allowing businesses to create lucrative partnerships. This study examines the problems surrounding the use of e-CRM technologies by fast food restaurants to preserve clie...