Comparative Analysis of CRM in Banks With Respect to Bank
Comparative Analysis of CRM in Banks With Respect to Bank Abstract Customer-centricity and technology-direness have become the hallmarks of modern banking, according to many. The banking industry in India has undergone a dramatic transformation in the last decade as a result of technological advancements. banks have used technology to reduce costs due to increased competition, rising customer expectations and shrinking margins. There has been deregulation of interest rates, as well as technology-intensive delivery channels such as Internet Banking, Telebanking, Mobile banking and Automated Teller Machines (ATM) that have given users of banks a wide range of options for banking services. As a result of liberalization and globalization, the banking industry is becoming increasingly complex. A series of fundamental changes have taken place in the Indian banking industry. For More Details About Comparative Analysis of CRM in Banks With Respect to Bank Please Visit O...