A Study on Consumer Awareness - MBA Marketing
A Study on Consumer Awareness - MBA Marketing Abstract The banking industry relies heavily on technology. Today, banking is a major financial institution that is constantly exploring the vast opportunities of technology-enabled services in order to provide customers with a more convenient and satisfying experience. Mobile banking is still in its infancy in India. In the last 15 years, the banking industry has been transformed by competition, technological advances, and changes in customer lifestyles. Because of the changes that took place, competition and compliance standards have been raised. With 481 million internet users, India is the world's second-largest telecom market and the banking sector has tremendous opportunities to convert these customers to internet banking. There is still hope that mobile banking will one day become the preferred method of banking for millions of people, which is why the purpose of this study is to examine urban consumers' perceptions of mob...