A Study on the Brand Equity in the India Automobile Industry of Car Market
A Study on the Brand Equity in the India Automobile Industry of Car Market Abstract Nowadays, brands play an important part in our economy and society, serving as cultural accessories as well as personal ideologies. The process of establishing a brand is a value addition method that demonstrates an image of a product, business, or nation in general. Given that many new vehicle manufacturers have become widely recognized in India in recent years, the car sector has been selected to properly examine the issue. The goal of this study is to identify brand equity valuation models for the automobile industry. According to the findings of the study, brand loyalty and brand preference play an important role in the development of brand equity. In order for customers to understand and appreciate the actual image of the business, the brand equity components must be rational in their behavior. The research provides real findings of brand equity variables with specific implications for the Ind...