A Study to Evaluating the Banking Services Provided to SME Customers

 A Study to Evaluating the Banking Services Provided to SME Customers


Abstract

Coimbatore's small and medium enterprise (SME) customers are evaluated in this study. Coimbatore banks' marketing effectiveness and customer satisfaction levels are the primary objectives of this study. The researcher makes use of descriptive research. The study used convenience sampling, a type of non-probability sampling technique. A structured questionnaire was used to conduct interviews and collect primary data. Sample size was 100 and data was analyzed using percentage analysis, chi-square test, and weighted average analysis to determine the researcher's conclusions.

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Introduction

The study reveals that the majority of respondents are satisfied with the banking services in Coimbatore, despite some respondents' reluctance to answer. In Coimbatore, ICICI's marketing effectiveness is very high. Despite the fact that ICICI Bank's current account customer satisfaction is higher than that of other banks, the use of interest banking is limited. In addition, customers want new products that meet their needs. Banks are given suggestions and recommendations on how to improve their performance.

Coimbatore's SME customers' banking services were evaluated. Efficacy of Coimbatore City's banks in terms of marketing To determine the new product requirements of small and medium-sized enterprises (SMEs). ICICI bank, Coimbatore, current account customer satisfaction survey.

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Conclusion

According to the study, SME customers in Coimbatore receive banking services that are evaluated. Banks in Coimbatore were evaluated based on their marketing effectiveness and customer satisfaction levels with current accounts and loans, among other factors. Clients have not yet fully embraced modern internet banking services. In general, all marketing activities conducted through TV and print media were well received by customers.

Customers are generally satisfied with the banking services they receive, according to the study. SME customers are also encouraged to make suggestions for improving the banking services they receive. Also revealed in the study is that ICICI Bank offers innovative products that are superior to those offered by other financial institutions.

or More Details About A Study to Evaluating the Banking Services Provided to SME Customers
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Or call us +91 9481545735

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