Consumer’s Preference for a Brand of AIR-Conditioner

 Consumer’s Preference for a Brand of AIR-Conditioner


Abstract

A major axis of marketing is the consumer's buying behavior. Based on the reviews collected, the study was expanded to include the entire city of Chennai. The number of samples is 730. Quota random sampling is a sampling method. Statistics are used for both descriptive and inferential purposes. A SEM with a good fit was also computed as part of the analysis. Regression types are used to support the model's functionality. This study reveals eight key results. The majority of consumers are attracted to company showrooms, according to a major study.

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Introduction

Consumer buying behavior is one of many consumer behaviors. This course examines the buying habits and purchasing processes of individuals, groups or organizations, as well as the impact these processes have on the consumer and society as a whole. A transdisciplinary approach is taken to the subject matter. Understanding the buying behavior of consumers seems to be a difficult task to accomplish. 

It is possible to study consumer behavior using the Black Box Theory-based model. As a result, the Consumer Buying Behavior can adopt this theory and model as well. Here, the buyer is the block box, environmental stimuli are the inputs, and buying behavior is the output of the system.. The buying behavior fluctuates based on the environment. Consumer buying behavior is also explained by Arrows Impossibility Theorem. This theorem is based on probabilistic theory.

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Conclusion

As with any behavior, there are vast differences in purchasing behavior. These socially beneficial sectors can be exploited by marketing processors, according to this study, which focused on Chennai. Marketers of air conditioners can target specific customers based on descriptive and forecasted statistics. Other cities may also be able to conduct similar research.

For More Details About Consumer’s Preference for a Brand of AIR-Conditioner
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Or call us +91 9481545735

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