Study of Distribution Channel of Print Media(MBA Operation Projects)

Study of Distribution Channel of Print Media(MBA Operation Projects)


Abstract

In this essay, we examine the characteristics of print media distribution networks and the characteristics of mass media marketing, with a focus on the press's efforts during the financial crisis. The study was carried out using a case study on the regional newspaper, Gazeta de Sud. The major issues that were investigated were declining newspaper readership and advertising. The study looked at global print media trends as well as Romanian print media specificities, with an emphasis on identifying reasons that led to the closure of a large number of newspapers or their transfer from printed to online format. The authors elaborating proposals for the implementation of certain measures to increase circulation, on the one hand, and to increase the sale of ad space in the newspaper, on the other hand, the paper is primarily focused on some practical issues related to the way of organising print media sales networks.

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Introduction

The impact of the economic crisis on distribution strategies varies from one business to the next and from one activity area to the next. It is essential to explain the content of media goods as well as the particular factors that favour or restrict the application of marketing ideas, approaches, and strategies in order to comprehend the application process of the distribution policy at the level of media institutions. One of the most distinguishing features of the media selling network is that it makes money not only by increasing the number of sold newspapers, but also by increasing the number of readers, which leads to an increase in the amount of advertising space sold in the newspapers. The selling price of ad space is determined by a number of factors, the most important of which are the audience size and socioeconomic profile.

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Conclusion

If press trusts wish to create future plans, they must be aware of the globalisation effect, economic developments, and new technology, as well as the influence they have on the whole media sector. It is unnatural to provide universal answers for all customers, particularly in the context of the Internet's growth. Separate offerings are required for different public sectors, such as traditionalist users, new media users, and so on. This division is difficult to do, and all of the requirements that the publication must satisfy must be stated clearly, honestly, and accurately. The magazine will have a greater chance of surviving on the market if it can define and target a clear value for its readers and advertising customers. Thousands of newspapers across the globe are now engaged in a battle with the Internet. Nobody knows what will happen in the last round, who will win the battle, or how the survivors will appear. On the one hand, new technology has resulted in an increase in audience, but on the other hand, print newspaper sales have decreased considerably.

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