Study on Effect of E Marketing on Hotels and Tour Operators

 Study on Effect of E Marketing on Hotels and Tour Operators


Abstract

According to this study, Greek hotels have embraced electronic customer relationship marketing to a certain degree (E-CRM). Specifically, the study examines whether their Internet presence is primarily based on the basic actions of "supplying information" and "reservations". E-CRM and relationship marketing practices are also examined. When it comes to implementing their marketing strategies, they have realized the importance of using electronic channels rather than traditional ones.

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Introduction

In the hotel industry, Internet technology has been widely adopted as a result of its introduction to international business [16]. Customers' individual needs and preferences are addressed through hotel internet marketing [28]. Hospitality businesses must develop new and better targeted products as competition increases and customer demands increase. "Satisfying the customer" is a significant competitive advantage and a key motivator for further business advancement. Customer feedback is possible for hotels, according to Zineldin [28]. Among the examples are customer complaints, customer reports, market research and customer interviews. A CRM system may seem like a natural progression in this context.

For More Details About  Study on Effect of E Marketing on Hotels and Tour Operators Please Visit Our Website


Or call us +91 9481545735

Conclusion

According to the results, luxury hotels in Attica are interested in e-marketing and e-CRM strategies to some extent. The highest percentage of respondents place a high value on high-quality services and are willing to offer services that are tailored to each customer's needs. 492 I. Samanta Managers also rely on e-CRM and e-marketing tools to keep and acquire new customers, respectively. Instead of relying on traditional marketing methods, they've opted to use electronic channels instead.

For More Details About  Study on Effect of E Marketing on Hotels and Tour Operators Please Visit Our Website


Or call us +91 9481545735

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