Brand Awareness and Consumer Perception of Biscuit Industry

 Brand Awareness and Consumer Perception of Biscuit Industry


Abstract

As thousands of companies introduce new products every day, the number of options for purchase is virtually endless. As a result, people are constantly learning about products, prices, and alternatives. Outside market, competition, distribution, media, and technology changes blind companies that are internally focused. Multiple distribution channels are replacing single distribution channels as mass markets fragment. Customer purchases are being made directly through catalogues, telemarketing, and the Internet, with no intermediaries. 

Brand loyalty is being eroded by price discounts and sales promotions. Erode district's awareness and satisfaction with sun feast biscuits is the subject of this study. Various types of brands and factors influencing purchase decisions are examined. One hundred respondents took part in the study, which used primary data. According to the study's findings, consumers' purchase decisions are primarily influenced by quality, and they also purchase other sun feast biscuit varieties.

For More Details About  Brand Awareness and Consumer Perception of Biscuit Industry
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Introduction

In the 21st century, the global economy is undergoing a sea change. Purchase power of people is increasing at a rapid pace. As thousands of companies introduce new products every day, the number of options for purchase is virtually endless. People are constantly learning about products, prices, and substitutes in order to deal with this situation. All of this means that you should not rely on outdated business road maps. Firms have learned over time that establishing and maintaining a good reputation are both challenging tasks. Market, competition, distribution, and media changes can blind companies that focus inward.

For More Details About  Brand Awareness and Consumer Perception of Biscuit Industry
 Please Visit Our Website


Or call us +91 9481545735

Conclusion

It is the purpose of the study on Sun feast Biscuits to assess consumer brand awareness and satisfaction with the product. In order to get a clear picture of the market, a separate survey was conducted with Sun feast biscuit consumers to determine their brand image, consumer preferences, consumer perception, and attitude towards different aspects of the biscuits. In all fields, Sun feast is ranked among the top five, behind Britannia, Parle, and Dukes, respectively. From the study, it is clear that Sun feast needs to be marketed in a systematic and organized manner. Sun feast must compete professionally with its competitors. It is currently evaluating its potential market for products and services.

For More Details About  Brand Awareness and Consumer Perception of Biscuit Industry
 Please Visit Our Website


Or call us +91 9481545735

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