Comparative Study on Consumer Behavior About Toothpaste

 Comparative Study on Consumer Behavior About Toothpaste


Abstract 

It is true that the consumer is king. Currently, the success of a company is determined by the satisfaction of its customers and clients. The firm must be aware of the consumer's behavior in order to satisfy them. It is very difficult to understand the consumer in today's world, due to the rapid changes in technology, innovation, and life style Although many studies have been conducted in this area, only a handful of suggestions have been made, and no final conclusions have been reached. According to the researchers, there are two types of factors that influence consumers, intrinsic and extrinsic. In the absence of a thorough understanding of consumers' thought processes and buying habits, decisions on product designs, packaging, branding, and distribution channels are likely to be made incorrectly. Indian companies must learn from their western counterparts in the face of impending change;

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Introduction

Customers behave in certain ways when searching for, purchasing, using, evaluating and disposing of goods and services they believe will meet their needs. Not only are consumers' purchases examined, but also the reasons for their purchases, as well as the timing of their purchases and the frequency of their purchases. He wants to know what products mean to consumers. Consumer research is conducted at every stage of the consumption process, 

including before, during, and after the purchase of the product. In the words of Philip Kotler, "consumer behavior" includes "all psychological, social, and physical behavior of potential customers as they become aware of, evaluate, purchase, consume, and tell others about products and services". Consumption behavior encompasses not only the actual buyer and his act of purchasing, but also the various roles played by different individuals and the influence they exert on the final purchase decision Economic, social, cultural, psychological, and personal factors influence consumer behavior.

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Conclusion

Consumer behavior can't be predicted exactly, but it can be predicted to a certain extent with the help of research. The survey begins and ends with the phrase 'the consumer is king' In order to satisfy and retain customers, the 38 companies focus on analyzing the needs of people in great detail. This study found that consumers in Bangalore are less aware of the existence of toothpaste. In India, the oral care market has enormous potential due to low penetration and per capita consumption of oral care products. Dentists are in short supply in India due to the country's low population of dentists and rising per capita income. The government has taken steps to promote toothpaste consumption and create awareness, such as dental health camps, and toothpaste manufacturers have used advertising campaigns to encourage consumers to buy more toothpaste. 

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