Marketing Project on Brand Positioning(MBA Reports Guru)

 Marketing Project on Brand Positioning(MBA Reports Guru)


Abstract

Brand positioning is considered to be the most important factor in determining whether a brand will succeed or fail. Marketers strive to meet the expectations of consumers because every consumer is unique and has a different mindset, perceptions, and values. An impact assessment of brand positioning strategies on consumer perception is the goal of this study. It focuses on three positioning strategies: beneficial positioning, surrogate positioning (psychological), and competitive positioning.

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Introduction

To attract and keep the attention of consumers, brand positioning has become increasingly important. The correct positioning will encourage consumers to purchase a particular brand's products and services. Marketers try to create a mental image of their product by positioning it in the minds of their target consumers. In this research, the focus is on the impact of brand positioning and its strategies on consumer perception.

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Conclusion

According to a recent study, brand positioning plays a vital role in influencing consumer perception and attracting them to buy a certain brand, and to buy it again and again. However, consumers are unique individuals with different buying habits. The process goes on and on. Some people buy for quality, some people buy for brand loyalty, and some people buy randomly, not thinking about it at all, and then they consume it and forget about it.

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