Study on Marketing Mix & Competitive Analysis of “Pure It”

 Study on Marketing Mix & Competitive Analysis of “Pure It”


Introduction

Social equity, environmental stability, and cultural diversity are all dependent on water. It's no secret that water and health go hand in hand. Water that is pure and safe to drink has always been a basic human right. While drinking water service in India has remained largely unchanged over the past decade, its tradition and style have undergone significant changes. It's been almost a decade now since the introduction of bottled water or "packaged mineral water." The use of polymers or plastics as materials for water storage and distribution has been accelerated as a result of this. 

It is divided into two categories: Packaged Natural Mineral Water and Packaged Drinking Water in India. In India, the bottled water industry, also known as the mineral water industry, is a symbol of a new way of life emerging. There are over 200 brands of packaged drinking water available in India, with the majority of them having limited geographic distribution. The quality-consciousness of consumers in India is driving this market upwards. Approximately 20 percent is being added to the market each year. 

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This market is expected to overtake the soft drink market in the near future at a growth rate of 7% per year. Coca-Cola, Pepsi, Nestle and other multinationals are vying for market share. The unorganized sector has more than 180 brands.

Basler and Bailey, both of Parle Origin, enjoy a market share of about 50 percent, and the product has become almost generic in nature. Evian, San Pellegrino, and Perrier are among the premium brands available in India's bottled water market. There are a number of water purifiers on the market, including Aqua guard from Eureka Forbes. India's first digital water purifier has been launched by Usha Shriram in collaboration with Brita GmbH of Germany. HLL has also entered the water purification business with its Pure water purifier.

For More Details About Study on Marketing Mix & Competitive Analysis of “Pure It” Please Visit Our Website


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Conclusion

Pure It water purifier is well-known and well-liked by the people of Jaipur, according to my research. Some people I know have been using Pure It water purifiers for more than two years now. There is a small percentage of dissatisfied consumers, despite the fact that the majority of people are satisfied with the product. A recent survey revealed that Hindustan Unalive Limited has a monopoly in Jaipur's markets. HUL is now in direct competition with Eureka Forbes in India. "Pure It" is a generic name for all water purifiers, according to the survey.

For More Details About Study on Marketing Mix & Competitive Analysis of “Pure It” Please Visit Our Website


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