Study on MBA Project Report on CRM - MBA Marketing

 Study on MBA Project Report on CRM - MBA Marketing

Abstract

To serve and maintain good relationships with the king – the customer – is a major management challenge in the new millennium of liberalization and globalization. Historically, producers took their customers for granted because they were not demanding or had alternatives. But now there is a radical change. Consumer choice is increasing, as is the emphasis on quality and value for money.

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Introduction

Because of these changes, today's producer uses modern marketing techniques. Today's marketing requires more than creating a product and making it available to a target market. It necessitates building trust, bending force, and value-added relationships Customer relationship management (CRM) is the process of developing a cooperative and collaborative relationship between buyer and seller.

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Conclusion

This study concludes that Company's customer relationship management is satisfactory. The company uses CRM practices like customizing products, regularly communicating with customers, and providing high-quality products. Customer relationship management affects the company's profitability. The average sale per customer has risen 15% in two years. The response rate of customers to marketing activities is improving. A company's working environment, top management's support, and departmental coordination all impact customer relationship management.

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