Brand Differentiation Strategies Adopted in Companies.

 Brand Differentiation Strategies Adopted in Companies


Abstract 

It examines the relationship between differentiation strategy, market competition and profit management. Research on real earnings management was conducted. using to manipulate earnings by many companies We put on a show for each manufacturing sub-sectors, and with ten companies to measure the abnormal. the management of real profits Using 65 manufacturing techniques indonesian companies listed on the Indonesian Stock Exchange between 2011 and 2015, investigate our research questions using regression analyses Our According to the results, firms that use differentiation strategies are less successful than those that don't Real earnings management is likely to be employed. Furthermore, the interaction of two or more entities.

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Introduction

Increased market competition can put a company's long-term viability at risk. The increase in market competition also has a negative impact on the business. higher market competition increases the likelihood of firms increasing their profitability through Their businesses are the focus of their efforts. Earnings, according to the majority of companies one of the best ways to survive is through management. the financial markets by manipulating their performance. There are certain requirements managers to improve firms' with the help of profit-management As a result of these improvements Investors and creditors may be attracted to financial performance firms' financial activities. Many companies prefer using management of real earnings.

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Conclusion

As a result of this research, it was determined that differentiation strategy has a significant impact on management decisions regarding real earnings management. Additionally, this study explores the issue further. how differentiation strategy and Real earnings management is subject to market competition. As a result of the results of the statistical tests, we find that The relationship between strategy and reality is highly negative firms adopting a profit-management strategy are less likely to use real earnings as a differentiating strategy management. Additionally, we find that the interaction between market competition and differentiation strategy have significant impact relationship between real earnings and income

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