Key Features of Social Networking Sites

 Key Features of Social Networking Sites


Abstract 

Due to their commercial success and popularity, social networking services (SNSs) have recently become a research topic of interest. The primary goal of these internet (and sometimes mobile) services is to build and maintain users' social networks. There are two analyses in this article. On the other hand, we examine the functionality of Facebook, MySpace, Second Life, and Twitter as well as the existing literature on social networking software in order to provide a comprehensive overview. Using a combination of the two analyses, a preliminary account of six characteristics that can be found both in services themselves and the literature that discusses them is provided. In addition to helping to shape the field of study, the characteristics can be tested and developed through more rigorous research.

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Introduction

Two new phenomena have emerged in the last few years in the form of internet-based services that facilitate networking. We've seen the rise of services that explicitly call themselves "networking" or "social networking" services, and a growing body of literature that may serve as the foundation for a new research area. In this article, we examine the characteristics of social networking services in order to help define the new research area. As a result of this research, a set of characteristics has been developed that can be used to understand, analyse, and delimit study areas within the new research area.

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Conclusion

It is true that SNS is well-established, but there is still no shared understanding of the phenomenon, let alone an empirical foundation on which to build sound analytical and interpretive tools. As a first step, we describe the characteristics of SNS in this paper in a systematic manner. In addition to reviewing the literature, we looked at the functions enabled by selected SN sites to determine the characteristics of SNSs. We iteratively match the theoretical and empirical analyses in order to arrive at a conclusion. Both in the services and in the literature on them, we identify six analytical categories: User-generated virtual content; network self-government; digital persona/virtual identity.

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