MBA Marketing - Event Marketing Through Facebook

 MBA Marketing - Event Marketing Through Facebook


Abstract

Social media has shifted consumer behaviors and will continue to do so for the foreseeable future, according to the company. However, it has also created new business and marketing needs. It is the primary objective of this paper to analyze Facebook marketing in the context of social media and digital technologies. More than a technology, social media is examined in this paper as a strategy. Businesses can use social media tools to reach their industry, target market, and larger marketing and PR goals, as discussed in this article

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Introduction

"Marketing management" is defined by Kotler and Keller (2006) as the "art and science of selecting target markets" as well as the "ability to acquire, retain, and increase the number of customers through the creation of superior value, delivery, and communication to consumers." Customer relationship management is defined by the American Association of Marketing as an organizational function and set of processes for creating, communicating, and delivering value to consumers that benefits the organization and its stakeholders Marketing has been profoundly affected by the development of modern information and communication technologies, particularly in terms of how organizations communicate with their customers and the surrounding environment. 

One of the most important information and communication technologies is the Internet, as well as social networking sites that are based on the Internet. Marketing-based social networks have become the most popular form of Internet marketing with the advent of social networking.

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Conclusion

If the company implements social media marketing strategies without engaging new human resources, existing employees will need to set aside some time to do so. However, outsourcing social media marketing strategies (e.g., to marketing agencies) involves time and labor costs. It is impossible to implement marketing strategies successfully if you spend your time on social networks without a purpose.

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