MBA Marketing - A Study on Analysis of E- Retailing in India

 MBA Marketing - A Study on Analysis of E- Retailing in India


Abstract

In India, e-commerce or online sales are growing at a faster rate. Over the years, it has grown steadily by 50-60 percent. In India, e-retailing accounts for 10% of all e-commerce activities. Online retail in India has growth prospects, but it also faces challenges that must be addressed. Opportunities and challenges for online retailers are discussed in the article.

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Introduction

Global Retail Ecommerce Index 2013 by AT Kearney found that India's online retail potential is still being untapped. Diverse stakeholders in the Indian retail sector stand to gain greatly from the growth of online retail. Despite the high growth prospects of online retail in India, there are also challenges that must be addressed. Online retail and the major players in India It is defined as retailing activities conducted over the internet (e-retail or online retail). As a result, there are a large number of online retailers in India who offer a variety of products to customers. B2C refers to business-to-consumer in the retail industry (B2C). Online retailers can be divided into two categories: category-focused and multi-category-focused retailers. Categorically focused players offer a wide range of products.

For More Details About MBA Marketing - A Study on Analysis of E- Retailing in India Please Visit Our Website


Or call us +91 9481545735
Conclusion

Over the years, the Indian retail sector has undergone significant changes. If it continues to grow at a rate of 50-60%, online retail will have a significant impact on the retail industry and economy of this nation. We must, however, improve our country's infrastructure, policy framework, and operational environment in order to take full advantage of these growth trends.

For More Details About MBA Marketing - A Study on Analysis of E- Retailing in India Please Visit Our Website


Or call us +91 9481545735

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