Websites and Portals – Leverage in Marketing Effectiveness

 Websites and Portals – Leverage in Marketing Effectiveness


Abstract

In recent years, the Internet has become one of the world's most widely used technologies. It is therefore possible for business to make use of this technology in order to help their customers get the information and services they need electronically Despite the fact that e-business has many advantages, the majority of e-business applications are losing money. E-business applications need a web portal through which they can offer their products and services in order to be successful. It examines the characteristics of web portals as well as their evaluation criteria.

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Introduction

During the Cold War and Vietnam War, the US Defense Department developed the internet. When designing a network that could still function if one part of it was destroyed, the team had a lot of experience (Shelly, J., 1996). "The internet is more than just a technology; it's the stimulus and means for a new world, which ultimately touches virtually every aspect of our existence." As a change agent, a new mass media, a culture, and new things never before imagined, it is a catalyst for change (Reid, R.H., 1997). A global network of computers of all shapes, sizes, and types, the internet is an international community. On a grand scale, this is collaboration (Thomas,B.J, 1996). The inherent nature of the internet to provide everyone and anyone with access to resources far beyond anything most of us have ever experienced promises to equalize the opportunity to be technology fluent (Reid,R.H., 1997).

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Conclusion

E-business has many advantages, but it also has a lot of drawbacks that need to be overcome. So, in this paper, we looked at the evaluation criteria of Web Portals. In order to evaluate a web portal's performance, eight criteria were used: content, design, personalization (personalization), community (community), business (business issue), search engine (search engine), emotional (emotional issue) and we portal evaluation and development.

For More Details About Websites and Portals – Leverage in Marketing Effectiveness
 Please Visit Our Website


Or call us +91 9481545735

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