A Study on Customer Relationship Management Practices in Retail Store

A Study on Customer Relationship Management Practices in Retail Store


Abstract

The retail industry is the world's biggest private sector. It is also India's most important industry, accounting for over 10% of the country's GDP and about 8% of employment. Customer relationship management is a new technology that allows marketers to stay relevant in today's fast-paced marketing climate. These organised retail stores and businesses in cities like Udaipur are focusing and targeting consumers from various sectors such as rural, urban, low, medium, and high income groups, among others. CRM is widely used in industries like as hospitality, services, and retail, but it is equally important in the retail sector. Consumers alter their preferences and break their allegiance to a company in a split second, according to the findings of this study paper. In such a scenario, the organization's CRM will persuade the customers to visit the retail outlet again and again.


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Introduction

On the brink of transformation is the most difficult and thrilling moment to be alive. And such is India's current situation. India, a vast, diversified nation, is transitioning from a socialist to a consumer-driven creative economy. The magnitude and breadth of transformation that is occurring throughout India defies explanation. Marketers and retailers have a huge problem as well as a huge opportunity as a result of this change.


For More Details About A Study on Customer Relationship Management Practices in Retail Store Please Visit Our Website


 Or call us +91 9481545735

Conclusion

Customer relationship management is widely used in industries such as hospitality, services, and retail, but it is equally important in the retail sector. When it comes to changing their preferences and breaking their allegiance to a company, consumers don't waste any time. In such a scenario, the firm's customer relationship management will persuade the customers to visit the retail outlet again and again.

For More Details About A Study on Customer Relationship Management Practices in Retail Store Please Visit Our Website


 Or call us +91 9481545735

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