MBA Marketing - Entry Strategy of a New Wine Company in Indian Market
MBA Marketing - Entry Strategy of a New Wine Company in Indian Market
Abstract
Let me share with you, in my new role as editor-in-chief of WEP Journal, some of my early experiences. It is my intention to focus on certain significant data and to highlight a few topics that have inspired the authors of the published papers more than others, as they reflect current wine industry concerns.
Introduction
Seven issues have been published during this time (including the most recent issue in which this editorial appears), totaling 67 articles out of more than 100 articles submitted to the Editorial Office. Approximately 150 reviewers have been involved in the process over the years, performing thorough and meticulous reviews. After only three years of monitoring, I would like to thank these reviewers and the editors for their contributions to the Journal's reputation and quality.
A highly specialized journal, WEP focuses on wine from a purely economic standpoint. Thirty percent of the articles submitted in these years focused on the production system and the production environment, while about twenty-five percent of the articles focused on the demand and consumer preference characteristics and characteristics.
Conclusion
They are based on an analysis of a process that many winemakers have already undertaken, confirming the extreme energy of an entrepreneurial class that has always been able to innovate without "renouncing" its origins. Winemakers today have the opportunity to combine pride in a career choice with a growing level of professionalism in their profession. Today's winemakers have more and more opportunities to monetize this "resilience" in their marketing strategies.
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